Best Bookies For Value Betting

The Quick Answer

Best Bookies For Value Betting

There’s no set bookie that’s good for value betting, you can likely have successful value bets with most bookies if you know what you’re looking for.

Value betting comes down to the bookies over-pricing the outcome of any event and you capitalising on this.

Getting value on every wager is key to effective sports betting. Getting better than true odds on a team is what signifies value. When you bet on value odds, you consider the risk reward ratio to be substantially in your favour.

To earn from value betting, you do not need to register with many bookies. You can start with a small number of them, but realistically you always want to achieve the best or highest possible odds in order to maximise your potential profit and increase the value of your betting odds.

Having multiple bookie accounts means having more opportunities to achieve value on your bets. Here are some of the best bookmakers that often give value bets:


Best365 is one of the top bookies for betting on value. Their odds are very competitive, they often have free bet bonuses, and are quite open to winning punters.

888 Sport

This bookmaker is a good choice for value betting. Similar to Bet365 they have good betting odds for value punters and a range of free bets and betting bonuses.


Unibet is another good choice for value betting, and seem particularly good for value betting on basketball – something reported to us by several followers of our basketball tipster, Slam Dunk Wizard.

William Hill

This bookie is another good value betting choice. They have a huge range of sports from around the globe – from NHL betting to football, and much more. William Hill is also a popular bookie for in-play betting, another great way to achieve value and profit on your bets.

What Is Gambling Value?

A value bet is one in which the probability of a specific outcome is higher than the odds offered by the bookmaker. Defined, when you value a bet, you place bets with a higher chance of winning than the odds suggest.

What Are Some Good Places To Look For Value Bets?

The best location to look for value is in specialised markets, where the playing field between bookmakers and bettors on an exchange is more even. Once you have a thorough understanding of the market, you will be able to spot odds that are skewed from your own, allowing you to place value bets.

Is It Possible For Me To Profit From Value Betting?

Value betting is a smart betting approach that can be very successful. Discipline and patience are always key – no silly bets throwing away those hard-earned winnings for example, and knowing when to bet or when not to bet are essential skills for any profitable value bettor.

What Is The Best Way To Win A Value Bet?

Essentially your key to winning a value bet or any bet is thorough research and knowing how to recognise a value bet. Never feel pressured to bet, and if you have any doubts whatsoever just sit it out.

It’s always better to regret not placing a bet than it is to regret having placed (and lost) a bet!.

What Kind Of Profit Can You Make Using A Value Betting Strategy?

In pre-match betting, the realistic ROI (return on investment) you can make on value betting is between 2% and 4% in the long run. Depending on your plan and access to soft bookies, your return on investment in live betting might be as high as 7%–8%.

What Is The Best Way To Find A Value Bet?

A bet’s value is calculated by determine the true possibility of an outcomes and comparing this to the odds available.

For example when tossing a coin you have a 50% chance of heads and 50% chance of tails, as betting odds this would be 2.00 (1/1). So any bookie offering odds above 2.00 is giving value, and long-term you can expect to make a profit with such a basic value betting strategy.

How To Get Started On Value Betting?

It takes a long time to turn a profit through value betting. There are, however, tactics and tips you can take to increase your chances of success. Before we get into that, let’s have a look at the value betting method in detail:

First, examine your selected sporting markets for outcomes that could be used as a value wager. Identifying which bets are value bets and which are not is difficult.

Bettors will usually construct their models and algorithms based on previous matches to calculate the possibilities of various outcomes. You can use intuition to locate value bets, but this requires extensive sporting knowledge and expertise!

Second, decide which outcome you want to gamble on and place an appropriate stake for your bankroll. Many experts advise betting between 1% and 2% of your betting bank, but a key element of the amount staked comes down to your personal attitude to risk and of course your affordability of your staked amount.


Value betting can be very profitable, and many people enjoy successful value betting strategies and enjoy a decent income from it.

As with all betting stay disciplined and keep focused. Success will follow.

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