Best Bookies For Value Betting

The Quick Answer

Best Bookies For Value Betting

There’s no set bookie that’s good for value betting, you can likely have successful value bets with most bookies if you know what you’re looking for.

Value betting comes down to the bookies over-pricing the outcome of any event and you capitalising on this.

Getting value on every wager is key to effective sports betting. Getting better than true odds on a team is what signifies value. When you bet on value odds, you consider the risk reward ratio to be substantially in your favour.

To earn from value betting, you do not need to register with many bookies. You can start with a small number of them, but realistically you always want to achieve the best or highest possible odds in order to maximise your potential profit and increase the value of your betting odds.

Having multiple bookie accounts means having more opportunities to achieve value on your bets. Here are some of the best bookmakers that often give value bets:


Best365 is one of the top bookies for betting on value. Their odds are very competitive, they often have free bet bonuses, and are quite open to winning punters.

888 Sport

This bookmaker is a good choice for value betting. Similar to Bet365 they have good betting odds for value punters and a range of free bets and betting bonuses.


Unibet is another good choice for value betting, and seem particularly good for value betting on basketball – something reported to us by several followers of our basketball tipster, Slam Dunk Wizard.

William Hill

This bookie is another good value betting choice. They have a huge range of sports from around the globe – from NHL betting to football, and much more. William Hill is also a popular bookie for in-play betting, another great way to achieve value and profit on your bets.

What Is Value Betting?

Value betting is a betting strategy that involves placing bets on outcomes where the odds offered by bookmakers provide a positive expected value (EV). In simpler terms, value betting occurs when a bettor believes that the odds offered on a particular outcome represent a better chance of winning than the actual probability of that event occurring. This type of betting is about assessing the true likelihood of an outcome and comparing it with the odds offered by bookmakers. If the odds are higher than they should be, based on your assessment, that’s a value bet.

Expected Value (EV) plays a crucial role in value betting. EV is a calculation that tells you what you can expect to win or lose on average with each bet over time. A positive EV indicates that, over time, you’re likely to make money on a wager, while a negative EV suggests losses are more likely.

Implementing a value betting strategy involves several steps, including constantly analyzing statistics to identify mispricings in the odds, understanding market efficiency, and using tools like betting software to calculate value and probabilities more accurately. One such tool mentioned is RebelBetting, which automates the process of finding value bets by considering various parameters like the vig, market efficiency, and true odds.

Value betting tips often include scanning markets for profitable bets, comparing odds across different bookmakers to find the best betting lines, and diversifying your accounts across several bookmakers. This enhances your chances of finding advantageous betting opportunities. The strategy also involves bankroll management and avoiding common mistakes like betting based on emotions or chasing losses.

When it comes to finding the best value bet sites, it’s about looking for bookmakers that frequently offer odds that are higher than they should be, based on your assessment of the true probabilities. These sites would typically offer competitive odds across a variety of sports and events, enabling value bettors to capitalise on mispriced odds.

In essence, value betting is a strategic approach to sports betting that focuses on finding betting opportunities where the odds provided offer more value than the actual probability of the event happening, thereby offering a chance to profit over time.

What Is Gambling Value?

A value bet is one in which the probability of a specific outcome is higher than the odds offered by the bookmaker. Defined, when you value a bet, you place bets with a higher chance of winning than the odds suggest.

What Are Some Good Places To Look For Value Bets?

The best location to look for value is in specialised markets, where the playing field between bookmakers and bettors on an exchange is more even. Once you have a thorough understanding of the market, you will be able to spot odds that are skewed from your own, allowing you to place value bets.

Is It Possible For Me To Profit From Value Betting?

Value betting is a smart betting approach that can be very successful. Discipline and patience are always key – no silly bets throwing away those hard-earned winnings for example, and knowing when to bet or when not to bet are essential skills for any profitable value bettor.

What Is The Best Way To Win A Value Bet?

Essentially your key to winning a value bet or any bet is thorough research and knowing how to recognise a value bet. Never feel pressured to bet, and if you have any doubts whatsoever just sit it out.

It’s always better to regret not placing a bet than it is to regret having placed (and lost) a bet!

What Is A Value Bet In Football?

A value bet in football is a betting strategy where you identify bets that have a greater chance of winning than the odds offered by bookmakers suggest. This approach doesn’t necessarily focus on picking outright winners or favourites; instead, it’s about finding bets where the likelihood of an outcome is underestimated by the bookmakers.

To successfully engage in value betting in football, it’s crucial to understand how to calculate the implied probability from the odds offered by bookmakers. This involves converting the odds into a percentage which represents the bookmaker’s estimation of the probability of a particular outcome. For instance, if the odds are 3.33 (decimal), the implied probability is calculated as (1 / 3.33) * 100 = 30%. If your assessment of the event happening is higher than this implied probability, then you have identified a potential value bet.

Finding value bets in football requires a systematic approach. It involves doing your own research to estimate the real chances of a team’s victory, which might include considering factors such as team form, injuries, and historical performance. You then compare your estimated probability with the bookmaker’s implied probability. If your estimated probability is higher, the odds might represent a value bet.

One effective way to find value bets is by using algorithms or systems that analyze a range of factors to predict the outcome of football matches. Some websites and tools specialize in this, providing users with calculated predictions which can be compared against bookmaker odds to identify value bets.

However, it’s important to remember that successful value betting requires time, practice, and a solid understanding of football betting. It’s also a strategy that involves risk, as no bet is guaranteed to win, and there’s always the element of unpredictability in sports.

In summary, value betting in football is about finding bets where you believe the probability of an outcome is greater than that reflected in the bookmaker’s odds. This requires careful analysis and comparison of your own calculated probabilities against those implied by the bookmaker’s odds.

What Kind Of Profit Can You Make Using A Value Betting Strategy?

In pre-match betting, the realistic ROI (return on investment) you can make on value betting is between 2% and 4% in the long run. Depending on your plan and access to soft bookies, your return on investment in live betting might be as high as 7%–8%.

What Is The Best Way To Find A Value Bet?

A bet’s value is calculated by determine the true possibility of an outcomes and comparing this to the odds available.

For example when tossing a coin you have a 50% chance of heads and 50% chance of tails, as betting odds this would be 2.00 (1/1). So any bookie offering odds above 2.00 is giving value, and long-term you can expect to make a profit with such a basic value betting strategy.

How To Get Started On Value Betting?

It takes a long time to turn a profit through value betting. There are, however, tactics and tips you can take to increase your chances of success. Before we get into that, let’s have a look at the value betting method in detail:

First, examine your selected sporting markets for outcomes that could be used as a value wager. Identifying which bets are value bets and which are not is difficult.

Bettors will usually construct their models and algorithms based on previous matches to calculate the possibilities of various outcomes. You can use intuition to locate value bets, but this requires extensive sporting knowledge and expertise!

Second, decide which outcome you want to gamble on and place an appropriate stake for your bankroll. Many experts advise betting between 1% and 2% of your betting bank, but a key element of the amount staked comes down to your personal attitude to risk and of course your affordability of your staked amount.

Can You Make Money On Value Betting?

Yes, it is possible to make money through value betting. This strategy involves identifying bets where the probability of an outcome is higher than what the bookmakers’ odds imply. In value betting, the key is to look for opportunities where the odds offered are greater than the actual likelihood of the event happening, thereby providing a positive expected value (EV).

Value betting requires a good understanding of both the sport you are betting on and the mathematics involved in determining value. It involves thorough research and analysis to estimate the real probabilities of outcomes and compare them to the odds offered by bookmakers. This process can be challenging and time-consuming, but with the right approach and tools, it can be profitable in the long term.

The success of value betting hinges on consistently placing bets that have a higher chance of winning than the odds suggest. This approach might not yield a profit on every bet, but over time, it is statistically proven to be profitable. Value betting sites often provide tools and software, such as RebelBetting, to help bettors find value bets more easily. These tools calculate value in real-time using various parameters such as market efficiency, true odds, and betting bias, making the process more efficient.

However, it’s important to note that value betting is not without risk. Short-term losses are a part of the strategy, and it is crucial to avoid emotional decision-making or chasing losses. Effective bankroll management and a disciplined approach are essential to succeed in value betting. It’s also worth mentioning that value betting opportunities are most commonly found in sports like football, tennis, e-sports, basketball, and ice hockey, due to the high volume of matches played.

In conclusion, while value betting can be a profitable strategy, it requires significant effort, knowledge, and discipline. The key is to stay rational, manage your bankroll wisely, and use the right tools to identify value bets.


Value betting can be very profitable, and many people enjoy successful value betting strategies and enjoy a decent income from it.

As with all betting stay disciplined and keep focused. Success will follow.

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