Best Odds Guaranteed: How to Maximise Your Betting Returns

Punters looking for security in their betting endeavors have come to appreciate the Best Odds Guaranteed (BOG) feature offered by various bookmakers. This assurance means that if the odds improve after a bet is placed, the bettor will receive the higher odds. It’s a competitive space, and with a multitude of BOG bookmakers available, making an informed choice can be daunting.

Top-Drawing UK Bookies Offering Best Odds Guaranteed

When selecting a bookmaker for horse racing betting, it’s pivotal to consider those that promise Best Odds Guaranteed (BOG). This promotion ensures if the starting price is higher than the odds you initially secured, you will be paid out at the greater odds. A multitude of UK bookies offer this perk, including:

1. Bet365
2. Betdaq
3. Betfair
4. Betfred
5. BetVictor
6. Betway
7. BoyleSports
8. Coral
9. Ladbrokes
10. Paddy Power
11. Parimatch
12. Tote
13. Unibet
14. William Hill

These betting sites also tend to support a variety of payment methods for placing bets, encompassing debit cards, Skrill, and Neteller, enhancing their appeal through convenience and ease of use. Moreover, many of these platforms feature live streaming so punters can watch the race unfold after placing their bet.

BOG terms vary by site, so it’s advised to review individual bookmaker stipulations.

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In-Depth Analysis: Leading Bookmakers with Best Odds Guaranteed

An Overview of Bet365’s Best Odds Promise

Bet365 stands as a frontrunner in best odds offerings for horse racing enthusiasts. Eligible consumers can access the promotion from 8 am UK time on race days. This encompasses standard win and each-way bets in the fixed-price markets, resorting to higher Starting Prices (SP) over initial odds, with certain exclusions like non-UK/Irish races and betting types like Each Way Extra and Ante-Post Bets. Bet365 also assures competitiveness with their Price Promise on televised UK and Irish races.

Betdaq’s Commitment to Optimal Odds

Betdaq is known for delivering top-notch odds in horse racing, enticing punters with its Best Odds Guaranteed (BOG) on the day’s races from a set time. They offer these promising odds across various markets, however, terms and conditions do apply, which bettors should consult to ensure eligibility.

Betfair’s Superior Starting Price Promise

Betfair’s BOG feature applies to UK and Irish horse races, providing punters with the security of getting the best SP. It covers multiples and bet types like Lucky 15s, yet it’s bound by thresholds on benefit amounts per bet. Free bets do not count for BOG, so only stakes from real funds are considered.

BetFred’s Enhanced Racing Odds

BetFred ensures its position in the market with its BOG offer on horse races from the UK, Ireland, and certain international events, starting from 8 am UK time on the day of the race. Restrictions apply, so punters should be aware of excluded bet types and market conditions to fully capitalise on this feature.

BetVictor: Ensuring Leading Odds on Race Day

BetVictor makes BOG available for UK and Irish horse and greyhound races, starting at 9 am on race days. The promise covers bets made via both online and mobile, adjusting payouts to more generous SP where applicable, albeit with specifiable exclusions listed in their terms.

Betway’s Generous Odds Offerings

Betway augments the betting experience with a £50,000 BOG limit, fostering customer loyalty with its Sky Bet Club. They cater to aspirations for optimal SP from when the markets open to the commencement of the race.

BoyleSports: A Favourite for Racing Fans

BoyleSports fulfils UK and Irish horse racing bets with its BOG offer from 8 am on race days. Along with attention-grabbing promotions like free bets on certain conditions, they bring an exciting edge to horse racing bets.

Coral: A Proven Contender for Optimal Odds

Coral provides a standout BOG deal for day-of-race horse betting, matching the largest SP available from the time odds are posted, excluding certain restrictions. Their effective guarantee is well-regarded, fostering a confident betting atmosphere.

Ladbrokes: Trusted Odds in the Betting Community

Ladbrokes’ reputation is further solidified by their comprehensive BOG feature on UK and Irish races. Bets placed at early prices are assured against SP fluctuations, offering an advantageous position to bettors seeking favourable outcomes.

Paddy Power and Its Punter-Friendly Odds

Paddy Power’s BOG covers a plethora of betting options, including single and multi-bets like Lucky variations and outright win markets. Horse racing aficionados appreciate this bookmaker’s commitment to providing the best prices from the morning of races.

Parimatch’s Fresh Approach to Racing Odds

Parimatch enters the UK market with a competitive BOG offer, ensuring that best prices are not missed from the opening of the markets on race days. Their user-friendly platform and proactive approach have quickly made them a betting community favourite.

Tote: Upholding Tradition with BOG

The Tote, synonymous with horse and greyhound racing bets, presents competitive pricing with its BOG, respecting the highest SP bets placed on the day of races, instilling confidence in seasoned punters and newcomers alike.

Unibet’s Dynamic Odds Assurance

Unibet brings a daily £25,000 return limit to their BOG promise. Covering UK and Ireland racing events with the benefit of ensuring SP on single and multiple bets, it holds particular appeal for bettors from the UK, Ireland, Belgium, and the Netherlands, with specific exclusions as per their promotion regulations.

William Hill: Pioneering Optimal Odds for Punters

With a legacy back to 1934, William Hill continues to innovate with their BOG on horse racing. Integrating the assurance of the best SP with their widespread market presence, both online and in brick-and-mortar shops, they bridge tradition with contemporary betting dynamics.

Advantages of Selecting Bookmakers with Best Odds Assurance

When punters choose a bookmaker that provides Best Odds Guaranteed (BOG), they secure the highest possible return for their stakes on horse racing. This promise from bookmakers means that if the Starting Price (SP) is more significant than the initially agreed price, bettors will receive the higher SP payout. In essence, BOG ensures that bettors are not disadvantaged if odds improve after they have placed their bet.

  • Price Fluctuation Protection: Bettors lock in early odds with the comfort of knowing that they may benefit from higher odds without risking a smaller payout should the SP be lower.
  • Maximised Winnings: A bet placed at Board Price (BP) or Early Price (EP) that has an SP with higher odds will be paid out at the SP, boosting potential profits.
  • Value Security: Should the SP drop beneath the BP or EP, payments to bettors remain at the higher initial odds, safeguarding their value.
  • Enhanced Betting Strategies: By researching and placing wagers early, bettors can exploit early longer odds, with the BOG serving as a safety net for any subsequent odds increases.

Bookmakers may offer additional incentives such as:

  • Free Bets: Occasionally, bookmakers may offer free bets as part of the BOG promotion.
  • Extra Places: Some wagers may come with each-way extra places, offering bettors more chances to win.
  • Bet Credits and Specials: These may include enhanced odds for specific races or events, providing more value to bettors.

Bettors should always examine the promotion’s terms and conditions, ensuring they meet eligibility requirements to benefit fully from the BOG offer. It is also prudent to understand the timing of such offers, as some bookmakers specify a time from which the BOG will apply.

Drawbacks of Betting with Guaranteed Best Odds Providers

When bettors consider the prospect of using a bookmaker that offers Best Odds Guaranteed (BOG), it’s crucial to be mindful of potential limitations. While BOG can enhance betting value, it often comes with conditions that may affect the betting experience.


  • Account Limitations: Bettors who regularly seek out BOG promotions might find their accounts under intense scrutiny. Bookmakers constantly evaluate customer activity, and if a bettor appears excessively shrewd or primarily focused on promotional benefits, restrictions on their accounts may follow quickly. Long-standing accounts showing diverse betting patterns across various sports might face fewer restrictions, but new accounts are often closely monitored and might be limited without much prior betting history.



  • Promotional Eligibility: Several users have encountered situations where their eligibility for BOG promotions was withdrawn without warning. It’s not uncommon for mainstream bookmakers to revoke access to such promotions, indicating the importance of vigilance and possibly necessitating a search for alternative bookmakers.



  • Market and Odds Range: Some bookmakers may not offer a comprehensive range of markets or competitive odds, which can impede a punter’s ability to utilise accounts effectively. Punters looking to place bets on sports such as football, golf, tennis, boxing, or even non-sporting events like politics might find their options or the value offered by such bookmakers lacklustre.



  • Payment Exclusions: It’s prudent to ascertain whether there are any payment method restrictions for BOG bets or any expiration date on winnings. It’s not uncommon for bookmakers to impose exclusions on e-wallets or other specific payment platforms, and some may set a time limit within which any winnings must be used.



  • Bet Types and Size Restrictions: Bookmakers typically set a cap on the benefits drawn from BOG offers, which could be as precise as stipulating the maximum stake or the top benefit amount per wager. This can affect bettors who prefer high-stake bets or those who specialise in particular bet types like singles, multiples, or system bets such as Trixies, Patents, or Yankees.



  • Scope of Sports and Events: While BOG promotions are primarily associated with horse racing, punters interested in other sports and events need to check the applicability of such offers. Engaging in esports or virtual sports betting, for example, may not always be covered under the BOG terms. Additionally, in-play betting is typically not included in BOG offers.


Despite these drawbacks, some punters may not view the limitations as significant, especially if they tend to stake modest amounts on a wide range of sports and markets. Nonetheless, being aware of these potential constraints can help bettors better navigate the use of BOG bookmakers and manage their betting strategies accordingly.

Related Queries

Explaining ‘Best Odds Guaranteed’

‘Best odds guaranteed’ is a promise made by certain bookmakers that if the starting price of a horse or greyhound is higher than when the bet was initially placed, the bet will pay out at the higher odds. This ensures bettors receive the maximum possible return on their selection if the odds improve.

Bookmakers Offering ‘Best Odds Guaranteed’ on the Eve of Events

Only a handful of betting companies extend the ‘best odds guaranteed’ promotion to the evening before the event. Punters should check individual providers for their specific terms, as offerings and times may differ.

Starting Times for Bet365’s ‘Best Odds Guaranteed’ Today

On the day of the race, Bet365 typically starts their ‘best odds guaranteed’ offer from 8 am onwards. This allows bettors to place bets throughout the day with the confidence that they will benefit from any favourable odds changes.

Availability of ‘Best Odds Guaranteed’ at William Hill

William Hill continues to uphold the ‘best odds guaranteed’ offer for UK and Irish horse racing and greyhound events. This offer applies from 10:00 am on race day until the start of the race, specifically for the ‘Win’ market.

‘Best Odds Guaranteed’ Offers in Football Betting

Currently, the ‘best odds guaranteed’ promotion is mostly exclusive to horse racing and greyhound betting. Football betting typically does not feature this promotion, but bettors should always review individual bookmakers’ offerings as promotions and features can evolve.

Identifying the Top ‘Best Odds Guaranteed’ Bookmaker Service

To determine which bookmaker provides the most beneficial ‘best odds guaranteed’ service, bettors should consider:

  • Timing: When the offer comes into effect each day.
  • Race Coverage: Whether it includes all UK and Irish races or select events.
  • Odds Comparison: The competitiveness of odds compared to other bookmakers.
  • Restrictions: Any stake limits or restrictions on bet types.
  • Bettor Reviews: Feedback from other users regarding their experiences.

Every bookmaker has distinct terms and offerings, making it essential to compare and contrast these factors.


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