What Is Best Odds Guaranteed (BOG)?

The Quick Answer

What Is Best Odds Guaranteed (BOG)?

Best Odds Guaranteed or BOG is a concession offered by many bookmakers that is sometimes referred to as an odds insurance or price insurance.

If you place bets online for UK or Irish horse races, a bookmaker that offers Best Odds Guaranteed will give you the best odds on your selection they are offering either at the time of your bet or if the SP is higher you’ll be paid out at SP.

For example, if your horse is 10/1 with your bookmaker when you place your bet, you will get 10/1. If your horse wins at an SP of 12/1, you will be paid out at 12/1 – the best odds!

Likewise, if your 10/1 horse has an SP of 8/1, you’ll still get the best odds, the 10/1.

Pretty cool, right?

Horse Racing Best Odds Guaranteed

Horse racing markets are highly volatile, meaning the odds of horses can also drift. If you bet with a bookmaker that doesn’t offer best odds guaranteed, and your horse is returned at odds of 12/1, you will still only get paid out at 10/1.

That’s why it’s a good idea to bet with a bookmaker that does offer best odds guaranteed. If the horse you backed at 10/1 drifts to 12/1, your bookmaker will pay you out at 12/1.

Can Best Odds Guaranteed Give You an Edge When Trading?

Trading is a term given to punters that use betting exchanges to back and lay horses to try and make a profit – and the best odds guaranteed can provide traders with a significant edge if their skill is picking horses that will drift after they’ve placed their bets.

Traders start this process by laying a horse on the exchanges at a price similar to the bookmakers’. For example, a horse available at 2/1 (3.00) with the bookmakers may be available to lay at 3.05 on the exchanges.
That means the punter stands to make a slight loss as he has laid the horse at a slightly higher price than he has laid it at.

But traders back their judgement on whether a price will contract or drift. If the trader is correct, and the horse he has backed with the bookmaker drifts to 9/4 (3.25), he will then make a profit as the exchanges don’t offer best odds guaranteed.

Do Bookmakers Put A Limit On Best Odds Guaranteed?

If you check the terms and conditions of most of the best odds guaranteed concessions bookmakers offer, you will see there are usually limits. These apply the amount of extra money you can win from a bet where you have benefited from best odds guaranteed.

Bookmakers also tend to put in a clause where they can remove the offer of best odds guaranteed on any account. This usually applies to punters who make a regular profit or take advantage of the best odds guaranteed more than the average punter.

Are there ways to stop me from losing my best odds guaranteed concession?

If you’re new to betting on horse racing, or have yet to turn it into a profitable pastime, the first thing to realise is there are a lot of bookmakers that offer best odds guaranteed on UK and Irish horse racing. That means if one bookmaker withdraws their offer of best odds guaranteed from your account, you can always place your bets with a different bookmaker who is happy to offer this concession to you.

Bookmakers who were offering best odds guaranteed at the time of writing this article included Bet365, William Hill, BetVictor, Betway, Paddy Power, Boylesports, Betfred, Coral, Betfair Sportsbook, Ladbrokes, 88Sport, Totesport, and BetStars.

Another way to avoid detection by the bookmakers is to split your bets into smaller bets and place them with various bookmakers, as smaller bets don’t tend to get detected as quickly as big bets. It’s a good idea to vary which bookmakers you bet with each day, when possible, although this is sometimes determined by which bookmakers offer the best odds.

What Does BOG Mean In Betting?

In betting, BOG stands for Best Odds Guaranteed, a promotion primarily associated with horse racing. This offer ensures that if you place a bet at an early price and the horse’s starting price (SP) is higher when the race begins, the bookmaker will pay you out at the higher SP. This feature allows punters to secure the best odds in horse racing, maximising their profits.

For example, if you make a BOG bet on a horse at odds of 9.0 in the morning and it drifts to an SP of 11.0 by the race start, a bookmaker offering BOG would pay you at the higher odds of 11.0 if your horse wins. This is especially beneficial in matched betting, where bettors can make unexpected profits if their horse wins at a starting price higher than the odds they backed it at. Most bookmakers only offer BOG for UK and Irish horse racing and greyhound races, but some, like bet365, extend it to other races.

In summary, BOG horse racing offers are a significant boon for punters, ensuring they get the best value for their bets. They can potentially earn higher returns if the SP is greater than the odds they initially took. It’s a key strategy for maximising winnings in horse racing betting.

3 thoughts on “What Is Best Odds Guaranteed (BOG)?”

    STAKE WAS £10 EACH WAY @ 33/1
    The Horse finished 3rd @ 66/1
    When I went to pick up my winnings Corals cashier told me the bet which I assumed best odds guaranteed, would not be honoured at 66/1
    I did not draw on the bet seeking advice from a body like yourselves.
    Can you please advise

    • Realistically unless they advertised ‘best odds’ in store at the time of your bet, or you wrote it on your betting slip then you don’t really have an argument, even more so if 33/1 is stated on your slip.
      Best option is just accepting the payout.


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