Betting Gods covers the igaming industry daily, including online casino news, sports betting odds and analysis, and more. If you have news or a press release relevant to the sports betting and igaming space, we want to hear from you.
This page explains what we’re looking for, the types of releases we cover, and how to get your news in front of our editorial team.
What we cover
Betting Gods reports across the full breadth of the igaming industry, including but not limited to:
- Sports betting and sportsbook operators
- Online casino and slots providers
- Poker platforms and networks
- Esports betting and esports integration
- Betting exchanges
- Affiliate marketing and media within igaming
- Payment providers and payment technology serving the sector
- Odds compilation, pricing, and trading services
- Betting and gaming software, platforms, and B2B suppliers
- Regulatory bodies, licensing authorities, and compliance services
- Data and streaming providers to the betting industry
- Land-based betting and gaming crossing into online markets
- Responsible gambling technology and initiatives
- Legal and regulatory developments affecting operators and suppliers
If you’re unsure whether your news falls within scope, send it anyway and let our editorial team make that call.
Types of press releases we accept
We publish a wide range of release types, including:
- Corporate announcements — mergers, acquisitions, funding rounds, and investment news
- Product launches — new platforms, features, games, or betting products
- Partnership and sponsorship announcements — operator-supplier deals, sports sponsorships, and content partnerships
- Licensing and regulatory news — new licences granted, market entries, or regulatory decisions
- Executive appointments — senior hires, board changes, and leadership moves
- Financial results — quarterly and annual results, trading updates
- Awards and industry recognition — shortlists, wins, and event announcements
- Event announcements — conferences, expos, and industry gatherings
- Legal and compliance updates — fines, sanctions, settlements, and enforcement actions
- Research and data reports — market data, surveys, and whitepapers relevant to igaming
What makes an iGaming press release (PR) publishable
To give your release the best chance of being picked up, please ensure it:
- Is written in a clear, factual, ready-to-publish style
- Includes a specific, newsworthy headline rather than a generic title
- States the who, what, when, and why in the opening paragraph
- Includes at least one quote from a named spokesperson, where relevant
- Contains factual, verifiable claims — avoid unsubstantiated performance figures or superlatives
- Includes company background or a boilerplate paragraph for context
- Provides a named media contact for follow-up queries
- Is sent as plain text or an attached document, not solely as an image or PDF graphic
Releases that read as overtly promotional, contain unverifiable claims, or lack basic newsworthy content may not be published, though we will always consider the underlying story on its merits.
Images and supporting material
Where available, please include relevant high-resolution images, logos, or headshots. These are not compulsory but improve the likelihood of publication and presentation quality.
How to submit
Please send your iGaming press release, along with any supporting material, to: [email protected]
All submissions are forwarded to our editorial team for review. We aim to consider all releases relevant to the igaming and sports betting industry, though inclusion and timing of publication remain at editorial discretion.
A note on frequency and exclusives
We welcome regular updates from operators, suppliers, and PR representatives, and we’re happy to be added to relevant press distribution lists. If you have an exclusive story, an embargoed announcement, or want to discuss a longer-form feature or interview opportunity, please indicate this clearly in your email and our editorial team will follow up directly.