Which Regions Bet The Most On Esports?

The esports industry has skyrocketed in recent years, transforming from a niche market to a global phenomenon. With popular games like VALORANT, CSGO, and Rainbow Six taking centre stage, millions of people worldwide are not only watching but also placing their bets on competitive gaming events.

As the popularity of esports betting soars with an estimated market value of $17.2 billion by 2020, one may wonder which regions are leading the charge when it comes to wagering on electronic sports.

In this blog post, we will delve into the top betting hotspots across the globe and explore factors that contribute to these regions’ growing interest in esports investment.

Key Takeaways

  • Asia Pacific leads the way in esports betting due to its deeply ingrained gaming culture, significant investments in the industry, and an extensive array of local tournaments.
  • North America and Europe are influential regions for esports growth with well-established legal frameworks and high demand from enthusiastic gamers.
  • Legalised esports betting is gaining traction globally, with key markets such as Illinois and Nevada offering lucrative investment opportunities for gaming enthusiasts.
  • Factors driving esports investments worldwide include cultural acceptance, infrastructure availability, sponsorship opportunities, and emerging market potential in Latin America and Japan.

The Growth Of Esports Around The World

The growth of esports has been tremendous around the world, with the Asia Pacific region leading the way in terms of popularity and viewership.

Asia Pacific Leading The Way

The Asia Pacific region has been at the forefront of esports popularity, with more than half of global esports viewership originating from this area. This remarkable growth can be attributed to several factors, including a deeply ingrained gaming culture, significant investments in the industry, and an extensive array of local tournaments.

In fact, South Korea is often considered the birthplace of modern professional gaming thanks to its impressive infrastructure for both gamers and spectators alike. China follows suit with its massive investment in esports venues like Shanghai’s Mercedes-Benz Arena – a testament to the country’s dedication towards fostering this fast-growing market.

The Asia Pacific region also boasts some notable achievements like Japan’s CAGR at 20.4% within-mentioned sector.

North America And Europe’s Influence

North America and Europe have been influential in the growth of esports, with both regions being home to some of the top esports teams and tournaments. In North America, popular games like VALORANT, CSGO, and Rainbow Six are widely played, and championships such as the League of Legends Championship Series (LCS) draw millions of viewers.

In Europe, Denmark has become a hotbed for professional gaming due to its excellent infrastructure and resources available for gamers. Copenhagen-based Astralis Group is one of the most successful esports organizations globally and has won numerous championships playing Counter-Strike: Global Offensive (CSGO).

Similarly, London serves as a hub for major esports events such as ESL One Birmingham which attracts thousands of fans each year.

The Legal Status Of Esports Betting

Esports betting is a growing industry, but its legal status varies across the world.

Where Is It Permitted

Esports betting has been gaining popularity around the world, but where is it actually permitted? Here are some key markets:

United Kingdom – The UK was one of the first countries to legalise esports betting in 2015.

Malta – Esports betting is legal and regulated in Malta, which boasts a significant number of online gambling companies.

Isle of Man – The small island nation is well-known for its favourable tax laws for gaming businesses, including those involved in esports betting.

Australia – Esports betting is legal and popular Down Under, with several licensed bookmakers offering odds on tournaments and matches.

United States – While not every state has legalised sports betting, several have allowed esports betting, such as Nevada and Illinois.

It’s important to note that regulations around esports betting can vary widely depending on the country or state, so it’s always best to check local laws before placing a bet. However, with the growth of the industry showing no signs of slowing down, it’s likely that we’ll see even more regions embracing esports and legalizing related activities such as betting.

Key Markets For Betting

Esports betting has become increasingly popular around the world, with many regions legalizing and regulating this form of gambling. Some key markets for esports betting include the United States, where states like Illinois and Nevada have already legalised it.

In Asia, South Korea is leading the way as a hub for competitive gaming, while China’s massive population and growing middle class make it an attractive location for investors.

It’s worth noting that different regions have their own unique challenges when it comes to esports investment and regulation. For example, some countries in Southeast Asia are still developing their regulatory framework around esports betting while simultaneously seeing significant growth in their gaming industries overall.

Top Regions For Esports Betting

Illinois and Nevada in the United States, Seoul in South Korea, London in the UK, and Shanghai in China are among the top regions for esports betting due to their well-established legal frameworks and high demand from enthusiastic gamers.

Illinois, USA

Illinois is home to some of the most popular esports tournaments and events in the United States. It has a vibrant gaming scene with numerous established esports teams like Complexity Gaming, who have won several CSGO championships.

The state has legalised esports betting and boasts a thriving market for it, with high-value bets made regularly.

Furthermore, Chicago-based companies like ESL North America contribute significantly to esports’ growth in the region by organizing world-class tournaments like Intel Extreme Masters annually.

This provides an excellent opportunity for players to showcase their skills while exposing audiences to competitive gaming’s thrilling nature.

Nevada, USA

Nevada, USA is one of the top regions for esports betting. Known for its bustling gambling industry and famous Las Vegas strip, Nevada has been quick to embrace the rapidly growing esports trend.

In 2017, the state legalised betting on esports tournaments making it one of only a few states in America where this is allowed.

With an established gambling culture already in place, it comes as no surprise that Nevada has quickly become a significant player in the esports betting scene. The availability of resources and infrastructure coupled with legal backing has attracted several investors to set up shop here.

Seoul, South Korea

Seoul, South Korea, is a pivotal player in the esports scene. Known for its highly competitive gaming culture and enthusiastic fans, Seoul has become an epicenter for esports tournaments and events, attracting both players and viewers from around the world.

One of the most noteworthy events hosted in Seoul is the League of Legends World Championship which draws thousands of spectators each year. The city’s love for esports extends beyond this event as well with numerous Korean teams competing at national and international levels across popular games such as VALORANT, CSGO, Rainbow Six among others.

South Korea ranks high on cultural acceptance and awareness towards the gaming industry making it one of the key regions for sponsoring major leagues besides offering a strong infrastructure to support professional teams with top-notch resources to help them achieve their goals.

London, UK

London, UK is a key player in the world of esports betting. With a rich gaming culture and extensive infrastructure to support professional esports teams, London has become a hub for betting on popular games such as VALORANT and CSGO.

In addition to its thriving gambling scene, London has also emerged as a major destination for esports sponsorships and advertising. Brands looking to tap into the growing market of young gamers have flocked to sponsor top-tier teams based in London, creating new revenue streams for both businesses and athletes.

Shanghai, China

Shanghai is a prominent player in the global esports industry, with thousands of avid enthusiasts and a rapidly growing market. The city has hosted numerous prestigious tournaments, including the 2019 League of Legends World Championship Finals at the Mercedes-Benz Arena.

The Chinese government has shown support for esports as an important strategic industry and has invested heavily in infrastructure and talent development programs. This investment has paid off: according to Newzoo, China was responsible for almost half of all global esports revenue in 2020.

Factors Influencing Esports Investment

Several factors contribute to the investment in esports, including cultural acceptance and awareness of gaming, availability of infrastructure and resources, sponsorships and advertising opportunities within organizations, professional teams and competitive leagues, as well as government recognition and support.

Cultural Acceptance And Awareness

The cultural acceptance of esports has been a significant factor in its growth and investment. In regions where video games are already deeply entrenched in the culture, such as South Korea and China, it was easier for esports to gain traction.

These countries even have dedicated television channels airing esports tournaments.

Additionally, awareness plays an important role in attracting investors and sponsors to the world of competitive gaming. As mainstream media outlets increasingly cover esports tournaments and teams, more people become aware of its potential as a lucrative industry.

Overall, the level of cultural acceptance towards gaming combined with increasing awareness among non-gaming audiences will play a vital role in determining which regions bet the most on esports moving forward.

Availability Of Infrastructure And Resources

One of the key factors influencing esports investment is the availability of infrastructure and resources. This includes high-speed internet, gaming equipment, and suitable venues for hosting tournaments.

Countries that invest in building these infrastructures are more likely to become hubs for esports activities.

Similarly, Denmark has invested heavily in building specialised facilities for professional gamers which include high-end gaming computers and comfortable seating arrangements.

These resources have helped create a thriving competitive scene in Denmark as well as attract top international teams to compete there.

Sponsorship And Advertising Opportunities

Sponsorship and advertising opportunities are possibly the most significant revenue streams in esports. With growing viewership, brands want to show their support and association with this fast-growing industry, which translates into valuable exposure for companies looking to reach a younger audience.

Considering global popularity, key markets for sponsorship and advertisement deals include North America, Europe, Asia Pacific, China and South Korea in particular. For example, Tencent has invested more than $1 billion in esports; sponsorships from Samsung display screens could generate up to 41% of earnings potential; Louis Vuitton partnered with League of Legends World Championship to design trophies worth approximately $60k each.

Likewise, North America’s NFL franchises hold investments into esports endeavours totalling upwards of tens of millions.

Conclusion And Future Predictions For Esports Investment

In conclusion, esports has grown exponentially in recent years, and it’s no surprise that regions around the world have jumped on this opportunity. While Asia Pacific leads the way in terms of viewership and popularity, North America and Europe continue to influence the industry.

Legalised esports betting is gaining traction globally, with key markets such as Illinois and Nevada in the USA offering lucrative investment opportunities for gaming enthusiasts.

As we move forward into the future, it is expected that emerging markets will show increased growth potential for esports investment.

Overall, betting on esports has become an exciting activity for players and audiences alike across many regions globally—with predictions indicating continued income growth for those involved within this billion-dollar-generating industry!


Which regions are currently betting the most on Esports?

Asia is the largest market for Esports betting, with China and Korea leading in terms of both player population and gambling revenue. Other regions that have seen significant growth in recent years include North America, Europe and Latin America.

What factors contribute to a region’s preference for Esports betting?

Factors such as regulatory frameworks, cultural attitudes towards gambling and levels of access to technology play an important role in determining which regions bet more on Esports than others.

Are there any risks associated with Esports betting in certain regions?

Yes, just like traditional sports betting, it can be risky if not done responsibly. In addition, laws surrounding gambling can vary wildly by region – some countries even ban all forms of online gaming entirely.

How do I ensure that my bets are placed securely when betting on Esports?

It’s important to use reputable bookmakers or websites that offer secure payment options and encryption methods when placing your bets online. Additionally – educating oneself regarding responsible gaming habits (such as setting personal limits) can help prevent addiction from becoming problematic over time while still enjoying esports wagering experiences without running into difficulties down the road!

Leave a comment

Free Betting Tips, Direct to Your Inbox

Sign Up Today to Join Betting Gods for FREE and Receive Betting Tips Direct to Your Inbox Every Morning

Not Sure Who to Join?

These are the Top Performing Tipsters in April

In Form

Punter's Profit Pro

194 Winners Since May 2023
Total Profit:£4,985.20


Per Month


Win Rate




This Month

In Form

Racing Rundown

333 Winners Since August 2022
Total Profit:£7,982.00


Per Month


Win Rate




This Month


Just Winners

81 Winners Since October 2023
Total Profit:£4,090.25


Per Month


Win Rate




This Month