Football Betting Strategies

Football betting has become a popular and exciting pastime for fans worldwide, offering an excellent opportunity to earn money while enjoying the thrill of the beautiful game.

To increase your chances of winning bets, you need to leverage proven strategies and systems that could help transform your earnings from mere luck to well-calculated success.

Our comprehensive guide on Football Betting Strategies will unveil these tactics, designed specifically for beginners and seasoned bettors alike.

Key Takeaways

  • Understanding the various types of football bets, including match result betting, over/under betting, handicap betting and accumulator betting can help increase your chances of success when it comes to sports betting.
  • It’s important to do your research before placing a bet by considering factors such as team form, head-to-head statistics and recent performances.
  • Advanced strategies such as back & lay betting and double chance bets offer greater flexibility but require further analysis and understanding of the markets. Additionally, taking advantage of bookmakers’ price boosts through price boost exploitation can increase potential returns.

Understanding Football Betting

To understand football betting, it’s important to know the different types of bets you can place and how to read the odds.

Types Of Bets

When exploring football betting, it’s essential to understand the various types of bets available. These options allow you to diversify your betting strategy and maximise potential profit. Here are some popular bet types commonly used by successful bettors:

Match Result Betting: This is the most straightforward type of bet, where you wager on the outcome of a single match – home win, away win or draw.

Over/Under Betting: This involves betting on whether the total number of goals scored in a match will be above or below a specified threshold set by bookmakers.

Handicap Betting: In this type of bet, bookmakers assign a handicap to the teams to even out their chances of winning, allowing bettors to wager on which team will win after applying the handicap.

Accumulator Betting: This involves combining multiple bets into a single wager, offering potentially higher returns but requiring all selections to be successful for the payout.

Double Chance Bets: As the name suggests, these bets allow you to cover two possible outcomes in one wager, such as home win or draw and away win or draw.

Spread Betting: A more advanced type of betting where you wager on how much a team will beat their opponents by (or lose) compared to an estimated spread determined by bookmakers.

Correct Score Betting: Predicting the exact scoreline at the end of a match.

First Goalscorer Bets: Wagering on which player will score the first goal in a particular match.

Half-Time/Full-Time Bets: Predicting both what result will occur at half-time and full-time in a specific game.

By understanding these various football betting options and incorporating them into your strategies, you increase your chances of finding value and earning money from your sports betting pursuits.

Reading Football Betting Odds

Understanding how to read and interpret football betting odds is essential for any successful bettor. Odds can appear in different formats, including fractions, decimals or American odds.

For example, if the odds for a match result are 2/1, it means that if you bet £1 on your chosen team to win, you will receive a profit of £2 plus your stake back if they succeed.

However, decimal odds may be simpler as they calculate the total payout including the initial stake.

It’s also crucial to know that bookmakers’ prices reflect what people are putting their money on; hence some teams with higher probabilities of winning offer lower payouts than those with less chance of success.

Top 5 Proven Football Betting Strategies For Beginners

Here are the top 5 proven football betting strategies for beginners that can increase your chances of winning: Match Result Betting, Over/Under Betting, Handicap Betting, Accumulator Betting, and Price Boost Exploitation.

Match Result Betting

Match result betting is one of the simplest types of football bets that you can place. It involves predicting which team will win, lose or if they will draw in a particular game.

To improve your success rate when match betting, it is essential to take time and research both teams’ form leading up to the fixture. Check out their results from previous matches, healthy squad players available or missing, and any past head-to-head encounters between the two sides.

The more information you gather before placing your bet, the better informed your decision-making will be increasing your chances of winning while avoiding careless mistakes that could cost you money.

Over/Under Betting

Another popular football betting strategy is the over/under bet. This type of bet involves predicting whether the total number of goals scored in a match will be over or under a certain amount set by bookmakers.

Over/under bets are popular because they offer relatively even odds and don’t depend on which team wins or loses. Instead, you’re just betting on how many goals will be scored overall.

It’s important to do your research and look at factors such as recent form, defensive records and head-to-head statistics when making an over/under bet.

Handicap Betting

Handicap betting is a popular football betting strategy that can level the playing field between two teams. In this type of bet, the bookmaker gives one team a virtual handicap or advantage based on their perceived strength in comparison to their opponent.

If you place a handicap bet on Manchester United with a -1 goal disadvantage and they still manage to win by 2-0, your bet will still payout because they won with a 1-goal advantage after accounting for the disadvantage given in the handicap.

This strategy can be particularly useful when there is an overwhelming favourite in the game as it allows underdogs to remain competitive while offering better odds for favourites than traditional match result bets.

Accumulator Betting

Accumulator betting is one of the top strategies for football bettors looking to maximise their returns. This type of betting involves selecting multiple teams or events and placing a single bet on the outcomes.

For example, if you place an accumulator bet on three different matches and each selection has odds of 2.0 (evens), your potential return would be 8.0 (2 x 2 x 2).

Accumulator bets are popular among casual punters due to the excitement they generate and the chance for big payouts with relatively small stakes. However, it’s important to research your selections thoroughly before placing an accumulator as any weak link in your choices can result in a loss.

Price Boost Exploitation

Price Boost Exploitation is a popular football betting strategy that involves taking advantage of bookmakers’ price boosts on certain markets. Bookmakers will often give short-term price enhancements on specific matches or outcomes, which can offer great value for bettors who act quickly.

It’s important to note that not all price boosts represent good value, so it’s essential to do your research and only take advantage of those that are likely to produce profitable results in the long run.

Regularly checking different bookmakers’ websites and monitoring social media channels can help keep you informed about current opportunities for exploiting price boosts.

Advanced Football Betting Strategies

Explore advanced football betting strategies such as back & lay betting, double chance bets and in-play betting to take your sports betting game to the next level. Find out how hedging and player trading platforms can also be useful tactics for experienced bettors looking to maximise their profits.

Back & Lay Betting

Back and Lay betting is a popular football betting strategy that allows bettors to either back or lay a particular outcome. In simple terms, backing means betting on an event to happen while laying means betting against the same event to occur.

For instance, instead of just placing a bet on Team A to win, you can also place a lay bet opposing Team A with another bookmaker at lower odds.

The Back and Lay system can be used for different markets such as match results, first goalscorer, corners awarded amongst others.

Double Chance Bets

Another popular football betting strategy for beginners is double chance betting. This involves placing a bet on two possible outcomes of a match, rather than just one. For example, you could bet on either team to win or the game ending in a draw (1X or X2).

Double chance bets can be particularly useful when backing an underdog team that may have a good shot at drawing the match but not necessarily winning outright. It’s also worth noting that some bookmakers offer expanded double chance options, such as 12 (either team to win) or X2 in combination with over/under goals selections.

In-Play Betting

In-play betting, also known as live betting, allows you to place bets on a game while it’s happening. This type of betting is becoming increasingly popular among football bettors because of the excitement and the opportunity to capitalise on odds changes during a match.

In-play betting requires quick decisions and good judgement based on what’s happening in the game at that time. For example, if one team has suddenly gained momentum and looks likely to score soon, you may want to place a bet on them scoring next or winning the match outright.

Research shows that around 70% of all bets placed are done through in-play football trading due to its increasing popularity over recent years. In addition, keeping track of statistics such as possession percentage and shots on goal can aid decision-making for in-play bets.

However, it’s also crucial not to get too carried away with adrenaline during an intense match, this is where emotional control comes into play.


Hedging is a popular strategy in football betting that involves placing bets on multiple outcomes to reduce the risk of potential losses. It is usually employed when there are changes in circumstances, or when the initial bettor decides to cut their losses and protect their investment.

Hedging can also be used to lock-in profits before an event ends. This strategy involves making additional bets on different outcomes to guarantee winnings regardless of what happens next.

Professional sports bettors often use this technique as it ensures they always walk away with some earnings even if one of their bets falls through.

Player Trading Platforms

Player trading platforms are a relatively new concept in football betting strategies. These platforms allow users to buy and sell shares in a wide variety of professional football players, whose values fluctuate based on performance and market demand.

For example, if you believe that Harry Kane is going to have a particularly successful season, you can choose to invest in his shares at the current market price. If he goes on a goal-scoring spree and his value increases as a result, you can then choose to sell your shares back at the higher price for a tidy profit.

The Role Of Mathematics In Football Betting Strategies

Mathematics plays a key role in successful football betting strategies with statistical analysis, the Kelly Criterion method and expected value calculation being just a few of the techniques employed by professional bettors.

Statistical Analysis

Statistical analysis is a crucial aspect of any football betting strategy. With the vast amount of data available, it can be overwhelming to know where to start. However, by utilising statistical models and analysing trends, bettors can make informed decisions about which bets to place and when.

The Kelly Criterion method is one such model that helps bettors determine the optimal size of their bets based on their bankroll and perceived edge.

Arbitrage betting is another strategy that involves using statistics to find discrepancies between different bookmakers’ odds for the same game. By taking advantage of these differences, bettors can guarantee themselves a profit regardless of the outcome.

It’s important not just to rely on statistics alone but also consider other factors such as team news, weather conditions and player form before placing your bets. Furthermore, keeping track of results and reviewing both winning and losing wagers will help you improve your own decision-making process going forward.

Kelly Criterion Method

The Kelly Criterion method is a popular betting strategy in football and other sports. It’s a mathematical formula that helps bettors calculate the ideal amount to bet on each selection based on their perceived edge over the bookmaker.

The formula takes into account both the odds of winning and losing, as well as the size of the bankroll.

While this method can be highly effective when used correctly, it requires accurate assessment of probability and can lead to large fluctuations in bankroll if not managed properly.

Therefore, it’s important to combine this strategy with good risk management practices such as realistic staking plans and discipline around when to place bets.

Expected Value Calculation

Calculating the expected value is a crucial component of successful football betting strategies. This calculation involves determining whether a bet has positive or negative value based on the probability of an outcome and the associated odds offered by bookmakers.

For example, if a match between Liverpool and Manchester United has odds of 2.5 for Liverpool to win and you believe there’s a 40% chance they will win, then their expected value would be calculated as (0.4 x 2.5) -1 = 0.

Therefore, this bet would be considered worthwhile to make as its positive expected value indicates that you’re likely to earn profits in the long run.

Arbitrage Betting

Arbitrage betting, also known as sure bets or miracle bets, involves placing bets on all possible outcomes of a football game with different bookmakers to guarantee a profit regardless of the outcome.

This is achieved by taking advantage of discrepancies in odds between bookmakers.

While arbitrage betting requires careful monitoring and skill in identifying price discrepancies across multiple platforms, it has become increasingly popular due to its low-risk nature compared to other forms of sports betting.

Goliath Bets

Goliath bets are a type of accumulator bet where the punter places eight separate wagers on various outcomes, involving eight different selections. This means that they require a minimum of two selections to win from their set of eight in order to gain any returns.

There is the potential for huge profits as the odds can be high due to the number of outcomes involved, but because there are so many variables at play, it’s considered quite risky.

It’s important to note that Goliath bets don’t always have to involve football matches; they can include any sports or events offered by bookmakers.

While Goliath bets may seem like a fun way to increase your earnings quickly, you should still approach them with caution as well as making sure your bankroll management skills are up-to-date before doing so.

Managing Risks In Football Betting Strategies

Managing risks is essential in football betting. The implementation of bankroll management, bet sizing, and avoiding emotional decisions can help bettors make informed choices.

Bankroll Management

Bankroll management is an essential aspect of successful football betting. Essentially, it’s the practice of setting aside a specific amount of money that you’re comfortable losing and then sticking to that budget throughout your betting endeavours.

For example, say you’ve set aside £500 for football betting this season. You shouldn’t be risking more than 1-2% of that total on any individual bet – in other words, no more than £5-£10 at a time.

This ensures that even if things go wrong with one or two selections, you’ll still have plenty left in reserve to carry on playing until your luck turns around.

Bet Sizing

One of the most important aspects of successful football betting is bet sizing. This refers to the amount of money you bet on each selection and can greatly impact your overall profitability.

An effective approach to determining ideal bet sizing involves calculating a percentage of your total bankroll for each bet. For example, if you have a £1,000 bankroll and choose to allocate 2% per bet, then your maximum wager would be £20 per selection.

Avoiding Emotional Decisions

One of the biggest mistakes that football bettors make is making decisions based on emotions rather than logic. It’s easy to get carried away, especially when betting on your favourite team or player.

To avoid emotional decisions, it’s crucial to remain impartial and rational in your approach. This means taking a step back and objectively analysing the facts before placing any bets.

Keeping a record of past bets can also help you identify patterns in your thinking and behaviours.

Ultimately, successful football betting requires discipline and self-control, avoiding impulse betting based on emotions will put you in better stead for profitable outcomes.

Researching Your Bets

Researching your bets can make all the difference in whether you win or lose. It’s important to take the time to analyse previous team performance, potential injuries or suspensions, and even weather conditions before placing a bet.

Many successful bettors use statistical analysis tools such as Expected Goals (xG) or Expected Assists (xA) to place their wagers.

Changing bookmakers is also a strategy that some bettors employ when researching their bets. Different bookmakers offer different odds for the same game, so shopping around for the best odds can increase your chances of winning big.

Overall, thorough research is key to successful football betting strategies.

Shopping Around For The Best Odds

Another crucial aspect to consider when developing your football betting strategy is shopping around for the best odds. Different bookmakers offer different odds and it’s important to compare them before placing your bets to ensure you’re getting the best value for money.

For example, let’s say two bookmakers are offering odds of 2/1 and 3/1 respectively on Manchester United winning their match against Liverpool. If you bet £10 on Manchester United with the first bookmaker, you’ll get a return of £30 if they win.

However, if you place the same bet with the second bookmaker at higher odds, your potential profit jumps up to £40! This small difference in odds may not seem like much but over time it can add up and make a significant difference in your overall profitability.


In conclusion, football betting can be a great way to earn money and maximise your offers. With the right strategies and systems in place, you can increase your chances of winning bets.

Whether you are a beginner or an advanced bettor, it’s important to understand the different types of bets available and how to read odds. From proven strategies such as match result betting and accumulator betting, to more advanced tactics like back & lay betting and player trading platforms, there are many options available for sports bettors.

Always remember that managing risks is key when it comes to successful betting, from bankroll management to avoiding emotional decisions. And don’t forget the role of mathematics in analysing statistics and calculating expected values for arbitrage betting or Goliath Bets.


1What is a football betting strategy and why is it important?

A football betting strategy is a plan or approach for placing bets on football matches that takes into account various factors such as team strengths, player injuries, recent form, and historical performance data. Having a solid strategy can improve your chances of winning consistently over the long-term.

What are some popular football betting strategies?

Some popular football betting strategies include the Kelly Criterion method, which involves calculating optimal bet sizes based on perceived edges; value betting, which involves identifying undervalued odds in the market; and statistical analysis of past match results to uncover patterns or trends that may be exploitable.

How do I know if my chosen football betting strategy is working?

It’s important to track your results over time and compare them against expected outcomes based on your chosen strategy. This will help you identify any areas where you may need to adjust your approach or refine your methods to achieve better success rates.

Are there any risks associated with using a football betting strategy?

Like all forms of gambling, there are inherent risks involved in sports betting regardless of whether you have a defined strategy or not. It’s important to only gamble what you can afford to lose and never chase losses by increasing bet sizes beyond what has been planned within your overall approach / budgeting model at any given time or situation – always stick with pre-defined rules & guidelines outlined from start!

2 thoughts on “Football Betting Strategies”

Leave a comment

Free Betting Tips, Direct to Your Inbox

Sign Up Today to Join Betting Gods for FREE and Receive Betting Tips Direct to Your Inbox Every Morning

Not Sure Who to Join?

These are the Top Performing Tipsters in April

Premier Greyhound Tips

1,074 Winners Since October 2014
Total Profit:£34,745.10


Per Month


Win Rate




This Month

In Form

Racing Rundown

332 Winners Since August 2022
Total Profit:£8,232.00


Per Month


Win Rate




This Month


Just Winners

80 Winners Since October 2023
Total Profit:£4,065.25


Per Month


Win Rate




This Month